How to Accelerate Delightful NEXT Normal Customer Experience With Digital Journeys?

When the chronicles of the COVID 19 pandemic are written, a whole book will surely be dedicated to the galloping strides digital adoption has taken. Feature rich digital platforms are now a basic need. Customers are demanding greater omnichannel integrations, that delivers a continuous experience seamlessly across channels and touchpoints. A Mckinsey survey, sampling more... Continue Reading →

Digital Banking Journeys: 3 Instruments to Orchestrate Contextual Customer Engagement

Without water, life ceases.   Without context, so does engagement.   Contextual engagement is the holy grail for building customer relationships.   Through it, businesses get to know what's happening with customer/product interaction in real-time and understand, predict and build more intimate relationships.    Contextual aspirations     Lack of synchronization between back-end, middle-office and... Continue Reading →

Banking Journeys: Go Digital, Be Invincible

Legacy systems of traditional banks are unpacking tensions for the top management.   While customers and competition are flying to the digital age and beyond, they are stuck back in the analog age. But the story is changing. Terrified of the fate that befell Blockbuster(Netflix), Nokia (Android), Taxi Services (Uber), Yahoo (Google), they are on the... Continue Reading →

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