When the chronicles of the COVID 19 pandemic are written, a whole book will surely be dedicated to the galloping strides digital adoption has taken. Feature rich digital platforms are now a basic need. Customers are demanding greater omnichannel integrations, that delivers a continuous experience seamlessly across channels and touchpoints. A Mckinsey survey, sampling more... Continue Reading →
Digital has empowered customers to have access from pizza to music tutorials in a few taps. Why should financial services be any different? Today, ‘instant’ is a customer habit. How can banks and financial make digital account opening Simple, personalized and fast.
Customers and financial providers can agree on one thing. Credit cards are the most magnificent invention of the century. In this age of instant fulfilment, customers love impulse purchases. But the thrill can turn into a disappointed spill without the right credit card. Getting a credit card to a customer traditionally took weeks. Digital buying... Continue Reading →
The rise of Alibaba, Amazon and other digital ecommerce has convinced customers that they can have endless variety of products delivered instantly. This is putting immense pressure on banks to embrace instant fulfilment way of banking, keep in sync with advancing innovations and evolving custoemr preference. Hence banks, once considered the epitome of hulking bureaucracy,... Continue Reading →
People don't usually relate banking transactions to warm, delightful or intimate feelings. Banks, on the other hand, depend on making banking personal to customers for growth. True digital banking bridges the chasm between the two viewpoints by recognizing the complexities of engagement and managing the cross-functional, end to end nature of customer needs by designing... Continue Reading →
Without water, life ceases. Without context, so does engagement. Contextual engagement is the holy grail for building customer relationships. Through it, businesses get to know what's happening with customer/product interaction in real-time and understand, predict and build more intimate relationships. Contextual aspirations Lack of synchronization between back-end, middle-office and... Continue Reading →
Legacy systems of traditional banks are unpacking tensions for the top management. While customers and competition are flying to the digital age and beyond, they are stuck back in the analog age. But the story is changing. Terrified of the fate that befell Blockbuster(Netflix), Nokia (Android), Taxi Services (Uber), Yahoo (Google), they are on the... Continue Reading →