Digital has empowered customers to have access from pizza to music tutorials in a few taps. Why should financial services be any different? Today, ‘instant’ is a customer habit. How can banks and financial make digital account opening Simple, personalized and fast.
Without water, life ceases. Without context, so does engagement. Contextual engagement is the holy grail for building customer relationships. Through it, businesses get to know what's happening with customer/product interaction in real-time and understand, predict and build more intimate relationships. Contextual aspirations Lack of synchronization between back-end, middle-office and... Continue Reading →
A journey is synonymous with finding meaning. You should use your digital journey designers to design captive journeys that enable prospects to find meaningful resolution to their needs. Simply put, a customer journey is targeted interaction between business and prospects or customers. It can make a purchase experience memorable or disastrous. How to make... Continue Reading →